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About Penny Etheridge

Penny Etheridge - Radiant Hair Consultancy

Radiant Hair Consultancy - London

Penny Etheridge is recognised as a highly qualified and passionate business coach, lecturer and presenter for the hair and beauty industry. With over 30 years in the business, Penny has first-hand experience of owning salons, starting and building an award winning, highly profitable 4 salon group across the South Coast. It’s this experience that means Penny recognises all the issues a salon owner faces today.

A member of the Institute of Enterprise and Entrepreneurs and London regional head for the Association of Business Mentors, she also sits on the steering committee for the Hair Council. Penny is a certified NLP Practitioner and presents NHF business training events on How to get your team motivated to boost your takings and How to boost a flagging column, make more money and create happier clients.  She has been the recipient of countless industry awards for her work over the years.

Testimonial: Jam Hair

Jacqui Marola, Jam Hair, Croydon, Grand Finalist 2015 and 2016 British Hairdressing Business Awards for Salon of the Year

I have worked with Penny as my business coach from April 2014. Over this period of time she has helped me understand what my business objectives are. She has particularly supported me in setting up a structured time schedule so I am able to achieve my goals within a set time frame. I particularly liked the fact that as an ex Salon Owner herself she immediately understood the problems I faced and was able to clarify situations for me quickly and easily. Now I have put into place a more effective Appraisal system for my team.  In September 2015 in she coached and supported Jam Hair into becoming a Grand Finalist for UK Salon of the Year at the most prestigious Industry awards, British Business Hairdressing Awards. This would not have been achievable without Penny’s expertise. I wouldn’t hesitate in recommending Penny as a hair and beauty business coach.


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