truRating is the first mass point-of-payment consumer feedback system, providing accurate ratings from 88% of validated customers. By answering one simple, anonymous question via the chip & pin machine when making a payment, consumers can rate an aspect of their experience from 0-9 (0 is terrible, 9 amazing).
Gathering data can help support your business plans
Each rating feeds an analytics suite, allowing you to track your salon's ratings over time, compare your ratings against anonymous competitors, benchmark your individual outlets against each other and link customer sentiment to spend. You can evaluate the impact that promotions, training initiatives and changes in operations all have on levels of satisfaction, allowing you to create new opportunities and cost savings.
All ratings are automatically gathered and collated daily, so that this reliable insight can be used to make timely business decisions with confidence.