You don’t need to be a programmer or a web designer to build a useful, beautiful website nowadays. You just need a chunk of free time (we know this will probably be the hardest part), some good pictures and a little bit of planning will be essential when building your salon or barbershops website.

Here are a few things to keep in mind when building a website for your small business that will make the process 1,000 times smoother (approximate number).

What template should you choose?

Building a website doesn’t need to involve hiring a team, as long as you don’t mind devoting some time to learning how to navigate a new tool. But if you’re able to learn how to use booking software, you can definitely learn to navigate Rocketspark or Squarespace or Weebly. Those are just three of the many website builders out there. They all offer a variety of templates and design options, some free, others suited to any range of budget.
When choosing a template, it’s probably best to search for something with a similar aesthetic to your brick-and-mortar business, if you have one. It can be easy to get distracted by all the amazing options! But if you’ve opened a serene, minimalist studio, choosing a quirky, colorful template won’t serve you well.

Great images are essential

High resolution, professional, gorgeous images are key in the hair and beauty industry as you know. Your website should reflect the quality you offer your customers, after all! If you don’t have the camera or the know-how to take the kind of shots you want, consider splurging a bit and hiring a freelancer.
You may even want to consider a gallery of images which will could consist of the following:

  • Before-and-after shots
  • End product shots
  • Action shots
  • Location shots – to show off your amazing business

If you get those four types of shots, you’ll be able to sell your skills, your results, and your space.

What else do you need on your site?

Why are your customers going to your website? What kind of information will they want immediately?

Top-level info

This is information that needs to be either ON the home page or ACCESSIBLE from the home page in a single, easy-to-find click. It’s fine if you don’t want your contact info on the homepage, but a visitor to your website should be able to find the ‘contact’ tab quickly and easily. No one should be hunting for top-level information.

  • Opening hours
  • Contact information
  • Booking button

Mid-level info

This is information that can be on the homepage but doesn’t have to be. For example, testimonials are great for a lot of businesses. But listing every compliment your business has ever received might be overkill. Try putting a single quote on the home page; visitors can click on that quote to read more quotes from happy clients. Similarly, your staff and their bios don’t need to be on your home page, but since it’s frequently useful information that your customers will want to know, make it really easy for them to find the ‘team info’ page.

Mid-level info shouldn’t be more than one or two clicks away.

  • Prices
  • Testimonials
  • Staff

Bottom-level info

This is for the hard-core visitors. They know how to contact you, they’ve explored all your happy customers’ testimonials, they know what method of massage each of your staff is trained in. But they’re not done! Maybe they want to know how and when you started your business, what kind of products you use in your salon, what your training mantra is. Don’t make anything too hidden or difficult to find (no need to frustrate anyone) but having this information two or three clicks away probably won’t lose you too many clients.

  • History
  • Philosophy
  • Products used

Think about what information they need most, and structure your website around that. Keep these tips in mind and you’ll end up with a website that offers a useful, beautiful experience – just like your business.

HOW THE NHF CAN HELP....

Want further ideas on what marketing techniques you should be using for your business?

  • Read more marketing blogs from industry professionals
  • NHF members can download the NHF guide to salon marketing
  • Find out more about NHF Trade Members Timely and how they can help you and your business?