Christmas is a golden opportunity for salons and barbershops to unwrap the gift of increased profits. The NHBF (National Hair & Beauty Federation) is here with a bag full of tips to ensure your salon sparkles like tinsel this Christmas.
Dazzle with Festive Window Displays:
Don't underestimate the power of a captivating first impression. Elevate your salon's curb appeal with a stunning window display. Themes like 'Winter Wonderland' or 'Party Time' can infuse holiday charm into your Christmas merchandise. Turn your salon into a 'Santa's Grotto' and draw passers-by into the magic.
Infuse Festive Flair Inside:
Step inside your salon and let the enchantment unfold. Transform your space into a glittering wonderland, making your clients' hearts skip a beat. Use the colours and sparkle of the season to give your salon that special 'Christmassy' glow. Create an atmosphere that resonates with the festive spirit.
Sell Those Gift Vouchers:
Gift cards are the stars of the season. Enhance the festive cheer by offering a Christmas-themed gift card package. Encourage your staff to promote gift cards during client visits and showcase them prominently in your salon. Boost visibility through your website, social media platforms, and email campaigns to ensure your clients know about these perfect holiday gifts.
Don’t Forget Social Media and Your Website:
Don't be a Grinch online! Your virtual presence is often the first point of contact for clients. Share the magic on social media with pictures of your festive window displays and decorations. Offer Christmas present suggestions and style ideas to inspire your clients. Announce last-minute appointments for those seeking seasonal makeovers. Encourage clients to share their Christmas transformations with selfies on your social media channels.
NHBF – Your Business Support Hub: The National Hair & Beauty Federation is your one-stop-shop for business support and advice. As the UK's largest trade body for hair, beauty, and barbering businesses, NHBF provides a 24/7 members helpline, discounts on insurance, PPL music licenses, and salon software. Benefit from our award-winning membership magazine, ready-made employment contracts, and expert HR and legal advice.
This Christmas, let NHBF be your guiding star, embrace the magic of the season and make it unforgettable for your salon or barbershop. Whether it's creating a winter wonderland in your salon or promoting festive gift cards, NHBF has the tips and support to make this holiday season the most wonderful time of the year for your business.
The NHBF wishes everyone a Merry Christmas and a Happy New Year.
