Have you tried putting up a job advertisement in your salon or barbershop’s window with no luck? You’ve shouted from the rooftops that you would like a new senior stylist, beauty therapist or barber?
It’s time to take the next step and start advertising where people are looking. We’re going to highlight a few options available to you.
|When you do recruit the right person, the NHF membership includes free employment contracts, apprenticeship contracts and staff handbooks to download or order printed copies|
Hair and beauty industry specific
Promoting vacancies on your social media accounts means you’re reaching out to people who may already like your page and therefore see what you do. They could already be advocates of your brand. It also gives people the opportunity to share your posts which could get seen by someone else in your local area who could be interested in the role. People on social media may not be actively looking for a new job and could be intrigued with the position or the prospect of a new challenge.
|Don’t forget: Every Wednesday at 8-9pm, Hair Hour is held on Twitter. Just use the #hairhour and tag @Hair_Hour and start tweeting! This gives you the opportunity to spread the word about your job vacancy and there may be some other keen stylists or barbers looking for a new job near you.|
Advertise on your website
Do you have a salon website and a blog? Writing regular blog posts gives your audience a chance to interact with you. This also means readers can share your posts and more people can discover you and your business. Why not share with your audience that you’re looking for a new member of your team, a reader may even be the right candidate!
Always have a career section on your website and advertise your vacancy here too.
Also, mention it in your salon or barbershop’s email marketing – it may catch the eye of a reader!
Promote your job vacancy on Beautyguild.com
If you have a salon vacancy or room to rent, your advert will be seen by up to 80,000 hair and beauty professionals on beautyguild.com. It will also match any vacancy to any members registered and notify them of the new vacancy and suggest they contact you.
If you become a Guild member you receive one free salon vacancy advert per year, plus a reduced rate on all further recruitment advertising. It comes at a cost of £19.95 for members and £39.95 for non-members. Each advertisement will stay live on the website for 1 month.
HJi has a website dedicated to jobs for the hairdressing, barber and beauty industry. This allows you to post a job for £99 which is visible for 28 days. The difference with this website is that it allows you to search resumes which candidates have posted, to access and contact each individual for £15.
Hair and beauty non-industry specific recruiting sites
If you google job sites you will find pages of results. We look at some of the most popular sites that could work for you and your hair or beauty business.
Indeed for jobs
Indeed, is FREE and you can post an unlimited amount of times. This allows you to test out your job description and the job which you are recruiting for. If it doesn’t receive much of a response, perhaps it’s time to re-look at the job description and compare it to others in the industry.
Or if it’s doing well, but you just aren’t reaching the right candidates, then you may want to move on to another recruitment website (see below), with a more appropriate audience.
Monster receives more traffic than Indeed and it will allow you to filter and manage applications, which means you may be more likely to find the right candidate for you as you have more control.
However, it will come with a cost. One advertisement at £190 each, two - four £170 each, five - nine £140 each, all for 30 days.
Reed has 10.6 million active candidates with the beauty and spa industry reaching some 33,000 of those.
As a new customer of the site they have a welcome offer of £79 for a six-week job advertisement. The job will also be emailed to the best 100 matching candidates and there’s an option to share across social media channels.
After this, the rates go up to £175 per advertisement for a six-week advertisement. Applications will go straight to your inbox after a candidate screening questionnaire. Your advertisement will also be refreshed to the top of the listings on day 4, 8 and 12.
CV Library has 10.4 million active candidates. This option will also come at a cost of £149 for a 28-day listing. Your advert will be shared with a network of over 800 career sites, showing your business profile.
Evaluate your job description
There are a wide range of ways you can promote your jobs. It’s important to remember that it may not work first time and you may need to try a mixture of techniques to find the right person for you and your business.
Think you’ve found the perfect person on paper? Now it’s time to interview them and see if they could fit your business needs.
How the NHF can help you recruit a great team
When you do recruit the right person, the NHF membership includes free employment contracts, apprenticeship contracts and staff handbooks to download or order printed copies saving you legal costs.
Have an employment issue with one of your team? The NHF’s Legal Helpline offers free advice to Members on HR issues, employment law, tax, payroll, health and safety and other commercial issues.
Websites mentioned above